So let’s say you’re walking down the street and you come across $190 lying in the gutter. What would you spend it on? Drugs? Some new sneakers? A donation to your favorite charity? Or would you do maybe make a couple of extra car insurance payments, buy a new vacuum, or just blow the whole thing on scratch tickets and a post-scratching manicure?

Well, if you live in London, you have another option now:

A burger. From Burger King.

Plop down your money at one West End BK location and be whisked away to a VIP area, full of tablecloths and Shiraz and custom Coke bottles. (You need to call ahead first, and the whole thing is so exclusive you can only luxuriate on Thursdays.) Then comes the real treat:

Made from Wagyu beef, topped with white truffles and Pata Negra ham (which owes its nutty flavor to the fact that the pigs are fed on acorns), the burger nestles in a bun spread with organic-white-wine-and-shallot-infused mayonnaise, plus pink Himalayan rock salt, and dusted on top with Iranian saffron. It is served with Cristal champagne onion straws (inspired by the “angry lobster” dish at David Burke & Donatella Manhattan restaurant) and a garnish of lamb’s lettuce.

And while I’d kill for some organic-white-wine-and-shallot-infused mayonnaise right now, the real question is WHO THE HELL WOULD EVER WANT THIS?! SERIOUSLY?! Especially since, as the article mentions later, food safety requirements in the UK require that pretty much all meat be dry and overcooked all the time.

[Source: Advertising Age]

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This entry was posted on Wednesday, July 2nd, 2008 at 1:32 pm and is filed under Advertising, Douchebags, Food. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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