Peoples Power and Light

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Viral Marketing

just like RI politics — entropy increases

Sunday, April 20th, 2008

bryan berg Professional card-stacker Bryan Berg (and why don’t they tell you about these jobs in high school?) was commissioned by the Showtime series Brotherhood to do his thing in a promotional trailer for the show. The time-lapse video shows him stacking 22,000 cards into a model of our very own State House and then calmly watching its demise. According to the ProJo Showtime hoped that content-starved bloggers like myself would be manipulated into posting it, making it go viral, garnering free publicity for the show, and here I am doing it and I hate being manipulated like this but I can’t stop myself… cuz its kinda cool. Video after the break.

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I Believe in Harvey Dent

Tuesday, March 11th, 2008

The various viral marketing schemes to get people psyched for the upcoming Batman: the Dark Knight (like having Heath Ledger die of a drug overdose) has shifted into a new phase with the launch of a website to draft Harvey Dent to run for District Attorney of Gotham yesterday. Fans are encouraged to film and photograph themselves doing stupid things with downloadable campaign materials from the website. The results have already started to pour in and I have to say this kitty is the best so far:

While Dent promises to rid Gotham of organized crime and corruption if he’s elected, those of us familiar with the Batman mythos know he’s schizophrenic and just going to get his face burned with acid and become the infamous Batman rogue Two-Face when he runs ill of the mob.

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