Cialis Ads

So, I’m proud to be able to say that I don’t watch a lot of television, but watching the Red Sox’s stunning post-season culminating in last night’s victory got me thinking about television ads again. I think it’s pretty irresponsible for pharmaceutical companies to advertise prescription drugs to the general public and a huge waste of money that could be spent on r&d. Incidentally, presidential hopeful Sen. John Edwards agrees with me:

“You’ve seen these ads. You know who’s paying for them, right? You are,” said Edwards, who for years has derided ads that promise after one pill, “You’ll be skipping through the fields holding hands with your spouse.”

Top companies spend twice as much on marketing and administration as they do on research and development, he said at a town-hall meeting at Laconia High School.

“Basically, they do what they want, and they’re driving up demand for the most expensive and most profitable drugs,” he said. “The next president needs to deal with this issue.”

While I think putting a ban on advertising for prescription drugs out right is the right thing to do, Edwards’ plan to ban advertising on drugs that are less than to years old is worth looking into. I think it’s important for our health care system to recognize that medical know-how instead of silly ads like the one below ought to determine whether a patient chooses Cialis or not.

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