Steal My Identity? Okay!

Have you ever seen those commercials for a credit protection service called LifeLock? This guy shares his social security number and dares the world to steal his identity:

[youtube:http://www.youtube.com/watch?v=lXANhTH_oSo&feature=related]

But, wait! Don’t be fooled: apparently, lots of people are suing the company because the service doesn’t work. And the dude, Todd Davis, has had his identity stolen many times: at least 20 people have used his social security number to apply for driver’s licenses (some of whom succeeded!) and at least 87 others have tried to apply for credit with his name, one of who succeeded in getting $500 from an online loan program.

LifeLock Doesn’t Work

“Security experts say complaints about the company reinforce the time-honored wisdom of keeping your Social Security number secret.”

Uh, duh?

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