Rock Lobster

It’s great to see local companies getting national acclaim! Local design company,  Nail, gets a mention on Brand New, a very popular blog about corporate and brand identity work. All I could think of when reading this article is that the last name Rock is right next to the word Lobster.

Nail has won lots of awards for their design work. Their website,, is even well designed. That plumber’s sink sure doesn’t leak. Actually, you’ve probably already heard of them or seen their work. They’re the mastermind’s behind branding Polartec, the 903, and King Arthur brand flour. ships lobster, shellfish, bisque, and bakes to the continental U.S. They’re a Providence company too.  Except, they sell Maine lobsters. Can someone explain that to me?

Note: I don’t even work for this company.

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