Gangway For Gansett

beer tray Well, I’m a day late, but happy birthday to Dr. Seuss whose work in advertising pointed clearly to the artistic path he was soon to take. The image on this beer tray might have illustrated some wacky children’s story that I sort of wish he had written. From the folks at Narragansett Beer,

Before his claim to fame, he developed some great images for Narragansett Brewing which were used in several ads. . . His family were also brewers in Springfield and owned the Kalmbach and Geisel Brewery before prohibition took its toll and forced them to close.

The Seuss tray and coasters have become hot breweriana items for collectors everywhere.

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