Hasbro Acquires Death Row Records — 40 Million Benjamins

I don’t have too much to add to this news, but it seems like we should mention it. I think most people just enjoy the weirdness of saying Hasbro and Death Row in the same sentence. According to Rolling Stone magazine:

The cross-branding opportunities here basically write themselves, but there is no word on whether a Death Row Records-themed Monopoly game is forthcoming. There are, however, “$130 million in cost synergies” available to both companies if they pass Go by 2022, according to Deadline.

In a statement, Hasbro CEO Brian Goldner celebrated his purchase. “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” he said.

My only contribution to this discussion is: How is there not a rapper named Rich Uncle Pennybags? (Or some permutation thereof . . . Pennybagz . . . Pennybag$ . . . Uncle Rich AF?). I suspect such a creature might exist by the time the Hasbro holiday party rolls around.

You’ve been served Mattel!


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