What Cheer Flower Fest — Coming August

Meet you at the dahlia wall! The What Cheer Flower Festival returns after an absence of three years. The event doesn’t take place until late August, but this is a heads-up so you can start buying tickets. People rally enjoyed this unique event. The What Cheer Flower Farm — located on remediated factory land in Olneyville — grows, rescues, and gives away 100,000 flowers per year to shelters, senior centers, hospices, and food banks. (And they kept that going all through the quarantine etc.)

I stopped by this morning and interrupted Farmer Florist Erin Achenbach at work; she enthusiastically shared details of what attendees can expect:

We’re looking for 1500 people to come through this year . . . we’ve got 2500 dahlias in bloom . . .  we’ll have vendors here selling floral-related wares . . . cocktails, snacks, and music . . . the dahlia photo wall is back . . . we’re going to have, I think, six tents . . . walks through the gardens . . . a tour of the new barn . . .

Go here for your ticket options.  Three sessions to choose from:

  • Morning Tickets (9am-12pm): Best for flower nerds and seniors. $15 pre-purchased/$20 at the gate
  • Afternoon Tickets (1-4pm): Great for families. $15 pre-purchased/$20 at the gate (kids under 3 get in free)
  • Sunset Party Tickets (6-9pm): Enjoy a complimentary drink, live music and watch the sunset over the flower fields. $50/ limited availability!

The Sunset Party is for the 21+ crowd with cocktails and live music. So far they have lined up the band Beauquet! How perfect. More to come. In 2019, there were various illuminated art installations dotted around the nicely dilapidated factory ruins. It really looked mysterious and cool, particularly at twilight.

9am to 9pm, Saturday, August 27, What Cheer Flower Festival, 63 Magnolia Street, (directions)


Erin was tending to the dahlia bed today.

The barn and this van are new additions since I was last here.

Remember, this is a fundraiser which helps support the great work they do all year long. And maybe you can spring for an extra pass for someone on a tight budget:

Donation Tickets: Do you believe everyone deserves the joy of flowers? Buy a ticket to be donated to members of the local Olneyville community who may not be able to afford one on their own. $20 per ticket.

Check in for updates at FB and IG.

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