Airport Stuffies

Yum. It must be all the holiday travel because I have suddenly heard from three different people — all traveling through LAX — about this installation. The Rhode Island Commerce Corporation launched a promotional campaign a few months ago in key flight markets such as Detroit, Atlanta, Baltimore, and Los Angeles.

I missed this initiative when it was first announced in April, and it is scheduled to end by the end of this year . . . meaning, this week. Patrick Anderson noted in the ProJo:

Aside from general tourism promotion, getting potential air travelers who live in other states to come to Rhode Island is of particular interest to airport officials because routes at T.F. Green have historically generated more demand for outgoing flights than incoming.

Ouch. He also reminds us about prior state tourism promotions like the miserable ‘Cooler and Warmer’ campaign, which featured video of Iceland, and the wonderful Fun-Sized campaign created by our very own Nail Communications.

Travelers checking out the installations can enter a drawing to win a three-night stay in Rhode Island including accommodations, dining, attraction tickets, and airfare. (Second prize? Four nights. I dedicate that joke to my father.)

Rhode Island Commerce is a quasi-public agency, hence the .com url.

We are the official full-service, economic development organization for the state of Rhode Island. We serve as a government and community resource to help businesses expand in, and relocate to, Rhode Island.

I always get queasy when I hear quasi connected to Rhode Island government. But if something like this was ever needed in Providence, it’s needed now.

(The Boston Globe wrote up the specialty manufacturing company up in Lincoln that fabricated the 7-foot, 250-pound bivalve.)

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